Main Links
 |
What's New?
-
Word-of-mouth marketing firm does pro bono promotion for NOLS
(PRweb Press Release, 14 January, 2005)
The National Outdoor Leadership School (NOLS, USA) has
gained a pro bono BzzAgent word-of-mouth marketing campaign. NOLS
is the renowned wilderness experience and
leadership organization founded in 1965. The 12-week marketing program will engage
the efforts of 3,000 volunteer "brand evangelists" across the USA in an
effort to raise
awareness of NOLS among outdoor enthusiasts, corporate executives,
educators and aspiring leaders.
History
- NOLS was founded by former Outward Bound (OB) instructor Paul
Petzoldt in 1965 in the USA. The original intention was to train
people to become OB instructors. In the 40 years since, NOLS has
been the most popular organization for providing formal instruction in
wilderness expedition skills. NOLS programs are now conducted in a
variety of exotic locations in about 10 countries of the world,
and is continuing to expand. In recent years, NOLS has become more
popular than OB in the USA.
Research
-
NOLS research has ~20
pdf papers online, with a focus on environmental issues
related to impacts of human outdoor activity and strategies for minimal
impact, etc.
|