Qualitative Analysis

James Neill



"[Qualitative] data analysis is the process of bringing order, structure and meaning to the mass of collected data. It is a messy, ambiguous, time-consuming, creative, and fascinating process. It does not proceed in a linear fashion; it is not neat. Qualitative data analysis is a search for general statements about relationships among categories of data."

Marshall and Rossman, 1990, p. 111


Research questions and hypotheses

Data familiarisation

Before sorting After sorting & widening

Data coding

Data coding Data coding (with labels)



Motivation notes

Satisfaction notes

Writing up

There is no strict guideline on how to write up a qualitative analysis.  This is an opportunity to impose your own discipline, structure and focus.  You may consider addressing some of the following:

See also